PHRASAL VERBS AS A MEANS OF INFORMATION AND LANGUAGE COMMUNICATION IN ADVERTISING TEXTS

TITLE
PHRASAL VERBS AS A MEANS OF INFORMATION AND LANGUAGE COMMUNICATION IN ADVERTISING TEXTS

AUTHOR(S)
Nadezhda Slavova

ABSTRACT
This paper examines the critical role of phrasal verbs as a means of information and language communication in advertising texts. The study explores how phrasal verbs contribute to creating vivid and memorable messages that effectively capture consumer attention and trigger engagement.The emotional and social connotations carried by phrasal verbs and their impact on consumer perception are highlighted through a comprehensive analysis of various examples of advertising texts. The findings suggest that a strategic use of phrasal verbs can significantly enhance the communicative power of advertising texts, making them more compelling and persuasive.

DOI
http://www.doi.org/10.70456/CSXK3359

DOWNLOAD
https://unitechsp.tugab.bg/images/2024/10-ET/s14_p4_v1.pdf

How to cite this article:
Nadezhda Slavova, CHAT GPT: PERSONAL DIGITAL ASSISTANT IN FOREIGN LANGUAGE LEARNING, UNITECH – SELECTED PAPERS - 2024